Citi
Material ConneXion identified a material, most commonly used in consumer electronics and cosmetics packaging, initiating the design concepts and working with the identified material partner to ensure the successful launch of the new card.
The Citi Prestige Card was met with a great deal of excitement; consumers have responded positively to the modern design and creative use of material. The new design is now used universally by Citi as the card for Prestige members.
What We Did
Design for Manufacturing Support
Industrial Design
Insights
Materiality
Material Experience
Sourcing
Although made of mere plastic, this card has an intricate design that uniquely includes its magnetic strip on its front.
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