Material ConneXion’s team led the material and implementation strategy to rethink Citi’s design of its Prestige Card. The challenge was finding new materials and processes that could be leveraged within the tight constraints of international payment systems.

Material ConneXion identified a material, most commonly used in consumer electronics and cosmetics packaging, initiating the design concepts and working with the identified material partner to ensure the successful launch of the new card.

The Citi Prestige Card was met with a great deal of excitement; consumers have responded positively to the modern design and creative use of material. The new design is now used universally by Citi as the card for Prestige members.